In 2005, Jennifer was in Santa Rosa, California studying Environmental Entrepreneurship for her “Green MBA”
degree when she met Susan Bahl who started the Natural Home Design Center. She worked as Susan’s office
manager and was inspired by her total dedication to natural ingredients in every product she carried. Jennifer
observed the national customer base the Natural Home Design Center was building in, and with their more than
twenty years in business, she could see that the demands for “green” building supplies was a fast-growing
burgeoning market with room for plenty of new businesses. Additionally, the fact that the whole business is
based upon a triple bottom-line that considers people, the planet, as well as profits made it something she felt
she could do in her own creative way while living her values.
Jennifer also has a passion for bringing people products that improve their quality of life and offering true
customer service. Awareness of chemical sensitivity issues is expanding now and growing all the time. Jennifer is
eager to provide products and services that help make people’s homes a sanctuary of harmony and relaxation
rather than toxic dwelling places. She also has a firm commitment to finding products that provide builders with
materials that are healthy to work within their livelihood, honoring their dignity and skills without being toxic. She
did this by first transforming her own living space and continues to refine and design it by testing out the most
cutting-edge “green” products available before passing on the finds to her customers through Build It Naturally.
She pursues the most natural products available and continuously looks for the best and brightest in the “green”
building supplies market that meet her standards of being renewable, recycled, and non-toxic or a combination of
those factors.
In late 2006 and early 2007, Build It Naturally’s initial “showroom” was located at the Center of Unlimited
Possibilities in Westgate Plaza, Asheville. In July 2007, Jennifer found a new location in downtown Asheville that
was an old bicycle shop. Over the next three months, she used the products sold at Build It Naturally to
renovate the building. On October 15, 2007, the present store opened for business.
degree when she met Susan Bahl who started the Natural Home Design Center. She worked as Susan’s office
manager and was inspired by her total dedication to natural ingredients in every product she carried. Jennifer
observed the national customer base the Natural Home Design Center was building in, and with their more than
twenty years in business, she could see that the demands for “green” building supplies was a fast-growing
burgeoning market with room for plenty of new businesses. Additionally, the fact that the whole business is
based upon a triple bottom-line that considers people, the planet, as well as profits made it something she felt
she could do in her own creative way while living her values.
Jennifer also has a passion for bringing people products that improve their quality of life and offering true
customer service. Awareness of chemical sensitivity issues is expanding now and growing all the time. Jennifer is
eager to provide products and services that help make people’s homes a sanctuary of harmony and relaxation
rather than toxic dwelling places. She also has a firm commitment to finding products that provide builders with
materials that are healthy to work within their livelihood, honoring their dignity and skills without being toxic. She
did this by first transforming her own living space and continues to refine and design it by testing out the most
cutting-edge “green” products available before passing on the finds to her customers through Build It Naturally.
She pursues the most natural products available and continuously looks for the best and brightest in the “green”
building supplies market that meet her standards of being renewable, recycled, and non-toxic or a combination of
those factors.
In late 2006 and early 2007, Build It Naturally’s initial “showroom” was located at the Center of Unlimited
Possibilities in Westgate Plaza, Asheville. In July 2007, Jennifer found a new location in downtown Asheville that
was an old bicycle shop. Over the next three months, she used the products sold at Build It Naturally to
renovate the building. On October 15, 2007, the present store opened for business.
| History of BIN |
Helping better our planet, one home at a time.
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Our Mission
Our mission is creating homes and businesses with environmental integrity by offering
the most unique, durable, and sustainable building materials available.
Our mission is creating homes and businesses with environmental integrity by offering
the most unique, durable, and sustainable building materials available.
The Build It Naturally Story
Build It Naturally started in August of 2006 as a culmination of Jennifer Woodruff’s
lifelong interest in caring for the natural environment and living in balance with the Earth.
Her parents were great examples by living responsibly; recycling before it was trendy;
composting, cultivating an organic garden, canning, natural dying the wool of the sheep
they raised on the farm, wild-harvesting plants and taking care of animals in every stage
of life. Every aspect of her upbringing instilled a deep reverence and joy for natural living
that carried into her adult life and turned into a “green” business. It was a natural
progression and the perfect way to give something back to the community in the
mountains she knows and loves!
Build It Naturally started in August of 2006 as a culmination of Jennifer Woodruff’s
lifelong interest in caring for the natural environment and living in balance with the Earth.
Her parents were great examples by living responsibly; recycling before it was trendy;
composting, cultivating an organic garden, canning, natural dying the wool of the sheep
they raised on the farm, wild-harvesting plants and taking care of animals in every stage
of life. Every aspect of her upbringing instilled a deep reverence and joy for natural living
that carried into her adult life and turned into a “green” business. It was a natural
progression and the perfect way to give something back to the community in the
mountains she knows and loves!
| © Copyright, Build It Naturally, Incorporated State of North Carolina ID# 600659682 76 Biltmore Avenue | Asheville, NC 28801 | (828) 254-2668 Store Hours Monday - Friday 9:00am to 5:00pm |